We
at TheMobileYogi have always been passionate about the importance of using
premium content to distinguish mobile apps. While mobile analytics have
established the positive impact that our apps can have on customer loyalty (and client revenue), it's been a challenge to objectively measure the role that our content plays. Are our apps
truly more appealing to users when compared to other mobile apps that focus
solely on basic tasks like registrations, calendars and coupons?
Thanks
to the analytics gurus at AppMonsta, we now have empirical data comparing our
approach to the more traditional “white label” development model that generates
mobile apps by re-skinning registration, class browsing and other common tasks
– but little more.
AppMonsta
are leaders in (among other things) “sentiment analysis” across iOS and Android marketplaces.
Sentiment analysis includes advanced natural language processing and
computational linguistics (interpretation of user comments) to extract subjective information (sentiment and opinions) from app
user comments across various mobile marketplaces.
Based on AppMonsta's objective analysis, we have been able to produce the following table that compares apps published by TheMobileYogi with one of
the leading white label mobile app development shops that also focuses on yoga and other
wellness-centered businesses (referred to here as "White Label, Co" for the rest
of the post). In point of fact, White Label, Co is over 5X larger than
TheMobileYogi with a long history of app development and design - we have chosen a leader in this space - not a loser. The key metrics shown below are used to:
- Measure total satisfaction (Passionate Index)
- Predict virality / word-of-mouth sharing (Exuberance Index)
- Discover standout technical teams (Crash Index)
- Identify 'stickiness' and retention (Addiction Index)
What we see is a dramatic and material distinction between our content-driven apps when compared to simple student access apps.
TheMobileYogi
|
White
Label, Co
|
TheMobileYogi
Advantage
|
Definition
|
|
Avg
ratings for all titles
|
4.92
|
3.18
|
+55%
|
Average of
all numeric ratings.
|
Avg
passionate users
|
92%
|
41%
|
+124%
|
% of 5 star
reviews out of total reviews.
|
Avg
exuberance index
|
67
|
52
|
+29%
|
Based on the %
of reviewers that express a palpable excitement for the app that goes beyond
5 stars.
|
Avg
crash index
|
0
|
12
|
infinity
|
Based on the
percentage of reviewers that discuss technical issues and crashing.
|
Avg
addiction index
|
7
|
1
|
+600%
|
Based on the
percentage of reviewers that reveal some level of addiction to the app.
|
It’s
not even close. The data is unambiguous – TheMobileYogi produces apps that
users love – and that translates into user loyalty and increased revenue for our clients. Content is king – and TheMobileYogi
delivers that value to those that matter most – your markets. To learn more, please visit www.themobileyogi.com
